Una Jones

CEO

Born in Mongolia and now living in the UK, Una founded the Sustainable Fibre Alliance in 2015, having worked as a market analyst in a diverse set of industries. Her motivation for starting the SFA was to stop the destruction of her homeland and improve the livelihoods of Mongolian herders, ensuring that herding remains a viable option for future generations. Una’s passion is identifying opportunities to enhance and widen the SFA’s positive impact across cashmere-producing regions and along the extended cashmere supply chain.