HOW WE GOT HERE
Over the course of 8 years, the SFA has grown from a concept into the world’s first global organisation for cashmere sustainability, with our training and certification programme reaching over 20,000 herders in Mongolia and China. Our two founders grew up in the Mongolian countryside and saw first-hand how climate change and overgrazing was impacting the land. River beds were drying up, grasslands were turning to desert, and the families that once thrived in this environment faced a growing struggle. The Sustainable Fibre Alliance grew from their desire for a lasting, market-based and scalable solution for protecting Mongolia’s rich rangelands and pastoral culture for future generations.
Johnstons of Elgin and Burberry are two of our founding members, helping to establish the SFA as a reputable and impactful organisation within the fashion industry. Scroll through the timeline below to learn more about our story.