Simon is Chief Executive of Johnstons of Elgin, founded in 1797 and the first company to import and mechanically process cashmere back in the 1850’s. Johnstons of Elgin is a largest fully vertical manufacturer in the UK, buying clean cashmere fibre and processing this all the way to finished garments and accessories at their mills in Scotland. Simon is a board member of the UK Fashion Textile Association and a Chair of Scottish Textile Industry Leadership Group. He is a powerful voice on sustainability and progressive change in fashion textiles industry and a visiting professor at Robert Gordon University.