Ruchira is a senior executive with seventeen years of international experience working at board level and with CEOs in the field of sustainable development, with a focus on raw material sourcing. She is a UK Country Director at IDH – the Sustainable Trade Initiative. Previously she has held a variety of roles including Head of Responsible Sourcing at ASOS, Programme Director at Better Cotton Initiative; and Manager in the Sustainability &Climate Change Practice at PWC Consulting. Ruchira offers outstanding expertise in the areas of strategy development, supplier engagement on social and environmental issues and complex stakeholder management. She is an excellent team leader, with experience building and working with geographically dispersed teams with a 700+ global member network. She leads the SFA Chain of Custody Working Group. She is passionate about the role of business in creating more sustainable and resilient communities. Ruchira became a Board member of the SFA in 2017.